PUMA Golf, was founded in 2005 and excels in sport and lifestyle positioning, fusing technology with industry-leading fashion and delivering apparel. Hence, the company’s tagline for golfers: “Look Better. Feel Better. Play Better.”Athletic endorsements have played a key role in the brand’s rise in the sport, most notably with Rickie Fowler, Lexi Thompson, Gary Woodland, and Bryson DeChambeau. All are among the most popular younger players in the sport with unique marketing appeal, while Cobra also has a long-standing partnership with Hall of Famer Greg Norman.Fowler helped usher in a new generation of young players on Tour with his style of play and colorful, on-trend apparel, while DeChambeau is one of the most unique players on Tour, pioneering his own equipment approach, which utilizes irons that are uniform in length. Cobra has capitalized on this since first signing DeChambeau, releasing multiple iterations of ONE Length irons.Cobra’s innovation also extends to its partnership with Arccos, providing a GPS shot-tracking system embedded directly into the grip of its clubs through its Cobra Connect initiative. A few years ago, the brand introduced its first complete set of Smart Golf Clubs – with Cobra Connect available for every club in the F8 lineup, as the brand continues to include the innovative GPS system in the game-changing technology in the new SPEEDZONE lineup.
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