Under Armour® started with a simple plan to make a superior T-shirt; a shirt that provided compression and wicked perspiration off your skin rather than absorb it; a shirt that worked with your body to regulate temperature and enhance performance.Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour® is the originator of performance apparel and gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear®to stay cool, dry & light, ColdGear® to stay warm, dry & light, and AllSeasonGear® to stay dry, light & comfortable.
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